The Tech Emails Files 🔍
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Documents (12)
Mark Zuckerberg on rebranding Facebook, spinning off Instagram, and addressing Facebook’s strategy tax

Before we move forward, we should check in on our strategy and establish how we’d like to operate.

FTC v. Meta (2025)|Email
Andrew Bosworth’s internal post about Instagram acquisition

we were getting our ass kicked by this company in mobile photo sharing.

FTC v. Meta (2025)|Internal Post
Mark Zuckerberg messages employee about Instagram

Instagram was our threat and not Google+. You were basically right.

FTC v. Meta (2025)|Message
Mark Zuckerberg on Google

it’ll be a while before we can buy Google

The House Judiciary Antitrust Subcommittee (2020)|Email
Mark Zuckerberg messages Sheryl Sandberg about Instagram

Do you think [Instagram is] way too much?

FTC v. Meta (2025)|Message
Mark Zuckerberg messages exec Mike Schroepfer about buying Instagram

I think we should be willing to pay even more -- unless we learn something about their business that is weaker

The House Judiciary Antitrust Subcommittee (2022)|Message
Mark Zuckerberg messages Kevin Systrom about Facebook buying Instagram

At some point soon, you’ll need to figure out how you actually want to work with us.

The House Judiciary Antitrust Subcommittee (2020)|Message
Kevin Systrom’s messages with investor Matt Cohler about Facebook buying Instagram

will he go into destroy mode if I say no

The House Judiciary Antitrust Subcommittee (2020)|Message
Mark Zuckerberg messages Facebook execs about Instagram acquisition

I wonder if we should consider buying Instagram, even if it costs ~$500m.

FTC v. Meta (2025)|Message
Mark Zuckerberg: “It’s a really big deal that we ship this photos app”

I get that your team has issues, so fix them and ship the app.

FTC v. Meta (2025)|Email
Mark Zuckerberg messages Chris Cox about Instagram’s growth

Instagram seems like it’s growing quickly. In 4 months they’re up to 2m users and 300k daily photo uploads.

FTC v. Meta (2025)|Message