The Tech Emails Files 🔍
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Mark Zuckerberg on rebranding Facebook, spinning off Instagram, and addressing Facebook’s strategy tax★

Before we move forward, we should check in on our strategy and establish how we’d like to operate.

FTC v. Meta (2025)|Email
Andrew Bosworth’s internal post about Instagram acquisition

we were getting our ass kicked by this company in mobile photo sharing.

FTC v. Meta (2025)|Internal Post
Mark Zuckerberg messages employee about Instagram

Instagram was our threat and not Google+. You were basically right.

FTC v. Meta (2025)|Message
Mark Zuckerberg on Google

it’ll be a while before we can buy Google

The House Judiciary Antitrust Subcommittee (2020)|Email
Mark Zuckerberg messages Sheryl Sandberg about Instagram

Do you think [Instagram is] way too much?

FTC v. Meta (2025)|Message
Mark Zuckerberg messages exec Mike Schroepfer about buying Instagram

I think we should be willing to pay even more -- unless we learn something about their business that is weaker

The House Judiciary Antitrust Subcommittee (2022)|Message
Mark Zuckerberg messages Kevin Systrom about Facebook buying Instagram★

At some point soon, you’ll need to figure out how you actually want to work with us.

The House Judiciary Antitrust Subcommittee (2020)|Message
Kevin Systrom’s messages with investor Matt Cohler about Facebook buying Instagram★

will he go into destroy mode if I say no

The House Judiciary Antitrust Subcommittee (2020)|Message
Mark Zuckerberg messages Facebook execs about Instagram acquisition

I wonder if we should consider buying Instagram, even if it costs ~$500m.

FTC v. Meta (2025)|Message
Mark Zuckerberg: “It’s a really big deal that we ship this photos app”★

I get that your team has issues, so fix them and ship the app.

FTC v. Meta (2025)|Email
Mark Zuckerberg messages Chris Cox about Instagram’s growth

Instagram seems like it’s growing quickly. In 4 months they’re up to 2m users and 300k daily photo uploads.

FTC v. Meta (2025)|Message