The Tech Emails Files 🔍
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Satya Nadella on Xbox Cloud Gaming

I also want to use this tactically vs GOOG/AAPL and their device policies.

FTC v. Microsoft (2023)|Email
Tim Cook emails employees about war in Ukraine

we see how important it is for people around the world to come together to advance the cause of peace

March 1, 2022AppleTim Cook
Email
Google execs on Apple and privacy

they are just better at handling this press (and their employees) than we are so won’t be so drawn into an ongoing story

January 27, 2021GoogleApple
U.S. v. Google [ad tech] (2025)|Email
Apple’s summary of press coverage before House antitrust hearing

Here’s a closer look at some of the angles from today’s coverage

July 29, 2020Apple
Epic v. Apple (2021)|Email
Phil Schiller on controversy surrounding HEY email app

We do want the app on the store if it will follow our guidelines to offer IAP

Epic v. Apple (2021)|Email
Apple team on Fortnite’s problems upgrading to Xcode 11

I want to make sure Epic is making every effort to optimize and not just counting on exceptions to our policies

March 3, 2020AppleEpic Games
Epic v. Apple (2021)|Email
Craig Federighi emails execs about preventing phishing

Our primary strategy here is to eliminate the use of user-entered passwords.

Epic v. Apple (2021)|Email
Phil Schiller discusses an upcoming CNBC story about the App Store

We might not be perfect but I hope everyone thinks we are really good at this.

June 21, 2019ApplePhil Schiller
Epic v. Apple (2021)|Email
Apple employee on LinkedIn app rejection

LinkedIn has been rejected for using the same language on their subscription call to action button that Apple uses

May 1, 2019Apple
Epic v. Apple (2021)|Email
Apple team on Metal games with memory problems on iOS 12

We have emphasized to Unity & other developers they must update their apps to bring the total memory usage under the limits

February 20, 2019Apple
Epic v. Apple (2021)|Email
Google exec on Sundar Pichai’s meeting with Tim Cook

Tim’s overall message to Google was “I imagine us as being able to be deep deep partners...”

Epic v. Google (2023)|Email
Tim Cook’s notes for Apple board call

I take full responsibility.

December 17, 2018AppleTim Cook
In re Apple Inc. Securities Litigation (2024)|Notes
App Store chief on In-App Purchases

Unfortunately, IAP being “optional” means that no one will ever use it.

December 12, 2018Apple
Epic v. Apple (2021)|Email
Tim Cook emails execs about China

What’s happening and what are we doing about it?

November 24, 2018AppleTim Cook
In re Apple Inc. Securities Litigation (2024)|Email
Tim Cook on supplier leaks

The leaks will continue until there is a substantial financial penalty.

In re Apple Inc. Securities Litigation (2024)|Email
Tim Cook’s talking points for earnings call: “Hot topics”

If asked about Bloomberg Businessweek story on Super Micro

October 31, 2018AppleTim Cook
In re Apple Inc. Securities Litigation (2024)|Memo
Tim Cook emails execs about addressing Q1 2019 performance

I need the two of you to play the role I usually play as I will not have the luxury of a number of cycles

October 27, 2018AppleTim Cook
In re Apple Inc. Securities Litigation (2024)|Email
T-Mobile exec emails Phil Schiller about In-App Purchase

This is a life and death issue for our customers.

The House Judiciary Antitrust Subcommittee (2020)|Email
Apple execs consider buying or partnering with Bing

Can I imagine that Apple can build a search engine to compete. Yes but it’s probably not the best way to differentiate our products.

U.S. v. Google (2024)|Email
Uber product manager emails Apple about In-App Purchase

30% fee on any physical good business has massive margin impact and becomes impossible to sustain.

August 7, 2018UberApple
Epic v. Apple (2021)|Email
Apple exec emails Phil Schiller about a “unique arrangement” with Netflix

they have a unique arrangement because it was struck before the existing Video Partner Program came into effect

Epic v. Apple (2021)|Email
Apple team discusses taking a 30% cut of Uber’s membership program

we hear that Tim is meeting with Dara from Uber soon and we expect this topic to come up

June 26, 2018AppleUber
Epic v. Apple (2021)|Email
Phil Schiller proposes a “Jump Start” program for small developers

Small, independent developers get to use up to 50% of their first year revenue

June 21, 2018ApplePhil Schiller
Epic v. Apple (2021)|Email
App Store team: Apple’s Files app was manually boosted over Dropbox

I wasn’t aware that we were boosting the Files app and would like to know how that happened

May 7, 2018AppleDropbox
Epic v. Apple (2021)|Email
Phil Schiller on iOS racing games

F1 sucks as a sport now anyway

November 27, 2017ApplePhil Schiller
Epic v. Apple (2021)|Email
Craig Federighi on acquiring a cloud gaming service

I don’t even know where to start.

August 22, 2017AppleCraig Federighi
Epic v. Apple (2021)|Email
Headspace CEO reaches out to App Store about copycat apps

You have a critical flaw in your app review process that is impacting us and many other apps

November 18, 2016AppleHeadspace
Epic v. Apple (2021)|Email
App Store chief on app downloads from farmed accounts

This is becoming embarrassing.

July 19, 2016Apple
Epic v. Apple (2021)|Email
Beats Music CEO emails Apple execs about iMessage and Android

iMessage amounts to serious lock-in.

Epic v. Apple (2021)|Email
Eddy Cue emails Tim Cook about search deal renegotiations with Google

I told him that him and I need to sit down alone next week and agree to the economic terms or we shouldn’t move forward.

U.S. v. Google (2024)|Email
Phil Schiller forwards App Store comments from Apple bloggers

FYI - year in review by some Apple bloggers.

January 9, 2016ApplePhil Schiller
Epic v. Apple (2021)|Email
Email from developer Cabel Sasser about App Store frustrations

When they do get a refund, they are then banned from ever re-purchasing the app. They can never buy it again!

January 4, 2016AppleCabel Sasser
Epic v. Apple (2021)|Email
Phil Schiller emails Tim Cook about growing the Mac App Store

big developed have too many other choices to get around our fees, rules, and review process

Epic v. Apple (2021)|Email
Tim Cook reacts to email from Epic’s Tim Sweeney

Is this the guy that was at one of our rehearsals?

Epic v. Apple (2021)|Email
Tim Cook emails Eddy Cue about improving App Store discovery

Poorly written note but we do need to do much more to improve discovery.

Epic v. Apple (2021)|Email
Apple team discusses blog post: “10 Things Google Play Does Better than the App Store”

Developers issuing refunds directly to customers - any idea if this has been a prevalent ask from developers?

Epic v. Apple (2021)|Email
Apple team discusses Google’s app review process

They allow fart apps still. We have to review and reject those apps manually.

March 19, 2015AppleGoogle
Epic v. Apple (2021)|Email
Craig Federighi on detecting more apps that use private APIs

The problem: this is a science project — we don’t know how to build something practical that won’t be rapidly worked around.

August 28, 2013AppleCraig Federighi
Epic v. Apple (2021)|Email
Apple execs on iMessage for Android

I am concerned the iMessage on Android would simply serve to remove and obstacle to iPhone families giving their kids Android phones.

Epic v. Apple (2021)|Email
Eddy Cue emails execs about iTunes gift cards

We plan to do $4 billion in gift cards this year. If we unleashed ourselves, we would make it $5 billion.

February 15, 2013AppleEddy Cue
Epic v. Apple (2021)|Email
Phil Schiller emails Tim Cook about switching ad agencies

they compared 2013 to 1997 and the need to reboot a beleaguered Apple

Apple v. Samsung (2014)|Email
Phil Schiller emails Apple’s ad agency about iPhone marketing

To come back and suggest that Apple needs to think dramatically different about how we are running our company is a shocking response.

Apple v. Samsung (2014)|Email
Slides from Apple presentation: “Competing on Privacy”

Android is a massive tracking device

January 10, 2013AppleGoogle
U.S. v. Google (2024)|Presentation
Phil Schiller on Microsoft’s desire to use an external payment system

We run the store, we collect the revenue

Epic v. Apple (2021)|Email
Phil Schiller on “bad apps” in the App Store

This is insane!!!!!!!

February 3, 2012ApplePhil Schiller
Epic v. Apple (2021)|Email
Eddy Cue on promoting Shazam Player in the App Store

No promotion... we are not going to promote something that puts it’s goal as replacing our music player

January 12, 2012AppleShazamEddy Cue
Epic v. Apple (2021)|Email
Samsung exec: “this is our best opportunity to attack iPhone”

Steve Job’s passing has led to a huge wave of press coverage of Apple’s and iPhone’s “superiority”

October 4, 2011SamsungApple
Apple v. Samsung (2014)|Email
Steve Jobs emails with execs about Facebook’s iPad app

if we eliminate Fecebooks third proposal it sounds reasonable.

Epic v. Apple (2021)|Email
Phil Schiller on the threat posed by Amazon’s App Store

I have one correction to make, the ‘threat level’ is not “medium”, it is “very high.”

Epic v. Apple (2021)|Email
Eddy Cue and Phil Schiller brainstorm Apple’s rules for in-app subscriptions

Links out of the app to purchase with other mechanisms are no longer necessary or allowed

Epic v. Apple (2021)|Email
Steve Jobs emails Eddy Cue about bookstores on iOS

iBooks is going to be the only bookstore on iOS devices.

February 6, 2011AppleSteve JobsEddy Cue
The House Judiciary Antitrust Subcommittee (2020)|Email
Steve Jobs on Amazon and App Store payments

It’s time for them to decide to use our payment mechanism or bow out.

The House Judiciary Antitrust Subcommittee (2022)|Email
Steve Jobs’s outline of Apple’s strategy for 2011

Holy War with Google

October 24, 2010AppleSteve Jobs
Epic v. Apple (2021)|Email
Steve Jobs emails himself

I grow little of the food I eat, and of the little I do grow I did not breed or perfect the seeds.

September 2, 2010AppleSteve Jobs
The Steve Jobs Archive|Email
Emails between Apple and its ad agency about iPhone “firsts”

What it really comes down to is that we’re usually first at doing it “right”!

April 5, 2010Apple
Apple v. Samsung (2014)|Email
Phil Schiller emails Steve Jobs about App Store complaints

In the end it all really comes down to whether we will ever open up the iPhone for developers to distribute apps on their own

November 20, 2009ApplePhil Schiller
In re Apple Inc. Securities Litigation (2024)|Email
Microsoft exec on Apple’s reluctance to replace Google with Bing

Apathy/antipathy at Apple towards MS

U.S. v. Google (2024)|Email
Phil Schiller emails with eBay CEO John Donahoe

they would be in violation of our developer program terms and we would not be able to distribute those applications

Epic v. Apple (2021)|Email
Phil Schiller emails employee about Steve Jobs’s request for the App Store’s financials

We are definitely making money so we are fine and mark can send you the data.

July 15, 2009ApplePhil Schiller
Epic v. Apple (2021)|Email
Scott Forstall’s initial requirements for In-App Purchase

SJ has agreed to do in-app purchases for Kirkwood.

December 19, 2008AppleScott Forstall
Epic v. Apple (2021)|Email
Steve Jobs emails with Phil Schiller about Google’s ad platform for iPhone

we could choose to provide an ad API for developers using a Microsoft ad platform back end, and where would Google be then?

Epic v. Apple (2021)|Email
Phil Schiller emails with execs about removing the iOS developer NDA

MIT, Stanford, etc., will all teach Android instead of iPhone...

Epic v. Apple (2021)|Email
Scott Forstall emails with Steve Jobs about Google contacts

I think it would be a really bad idea for something that looks like contacts to have contacts not on that iPhone

Epic v. Apple (2021)|Email
Scott Forstall emails Steve Jobs about alert copy

That is the one I prefer, and the one I already put in the build hoping you’d pick it

Epic v. Apple (2021)|Email
Steve Jobs asks for feedback on his letter announcing third-party iPhone apps

For your eyes only. Thoughts?

Epic v. Apple (2021)|Email
Steve Jobs emails with Bertrand Serlet about third-party apps on the iPhone

Fine, let’s enable Cocoa Touch apps, but let’s do it in an orderly fashion

Epic v. Apple (2021)|Email
Steve Jobs emails with Palm CEO about recruiting Apple’s employees

This is not satisfactory to Apple.

In re: High-Tech Employee Antitrust Litigation (2011)|Email
Steve Jobs’s executive team meeting agenda

Super nano for $199

August 5, 2007AppleSteve Jobs
Epic v. Apple (2021)|Email
Google execs discuss search negotiations with Apple

Let’s hold firm now and not further reward Steve’s negotiation tactics.

U.S. v. Google (2024)|Email
Steve Jobs emails Eric Schmidt about recruiting

I would be very pleased if your recruiting department would stop doing this.

In re: High-Tech Employee Antitrust Litigation (2011)|Email
Steve Jobs emails execs about music industry releasing MP3s

I’m not entirely sure if this is good or bad for us. I can argue both views...

December 5, 2006AppleSteve Jobs
The Apple iPod iTunes Antitrust Litigation (2014)|Email
Steve Jobs emails execs about negotiations with Qualcomm

I spoke with Paul Jacobs (CEO) and Steve Altman (President) of Qualcom this afternoon.

November 14, 2006AppleQualcommSteve Jobs
FTC v. Qualcomm (2019)|Email
Scott Forstall emails Steve Jobs about the future of mobile

I do think at some point we will want to enable third parties to write apps for P2.

October 19, 2006AppleScott Forstall
Epic v. Apple (2021)|Email
Steve Jobs emails Eric Schmidt about Google recruiting Apple’s employees

I would be very pleased if your recruiting department would stop doing this.

In re: High-Tech Employee Antitrust Litigation (2011)|Email
Sergey Brin: “Irate call from Steve Jobs”

so i got a call from steve jobs today who was very agitated.

In re: High-Tech Employee Antitrust Litigation (2011)|Email
Steve Jobs emails Jony Ive and Bas Ording about phone design

This may be our answer - we could put the number pad around our clickwheel.

Apple v. Samsung (2012)|Email
Steve Jobs emails Adobe CEO Bruce Chizen about recruiting

I have a standing policy with our recruiters that we don’t recruit from Adobe. It seems you have a different policy.

In re: High-Tech Employee Antitrust Litigation (2011)|Email
Microsoft execs on Mac OS X Tiger

Steve copied our pitch almost word for word.

Comes v. Microsoft (2007)|Email
Jim Allchin emails Bill Gates: “I would buy a Mac today if I was not working at Microsoft”

I am not sure how the company lost sight of what matters to our customers (both business and home) the most, but in my view we lost our way.

Comes v. Microsoft (2007)|Email
Steve Jobs emails execs about Real’s music store

Let’s leverage this position now!!!!

The Apple iPod iTunes Antitrust Litigation (2014)|Email
Jim Allchin emails execs about the iPod

I am REALLY counting on wm9.1 to fix this terrible experience. Apple is just so far ahead.

November 13, 2003MicrosoftAppleJim Allchin
Comes v. Microsoft (2007)|Email
Bill Gates emails execs about the iPod and “scenario thinking”

This whole Apple music experience is one that is interesting to me

Comes v. Microsoft (2007)|Email
Steve Jobs emails execs about MusicMatch and iPod DRM

we can simply deny any request to put their DRM in our iPod

The Apple iPod iTunes Antitrust Litigation (2014)|Email
Microsoft exec on Apple’s music store

We were smoked.

Comes v. Microsoft (2007)|Email
Bill Gates’s reactions to the launch of Apple’s music store

However I think we need some plan to prove that even though Jobs has us a bit flat footed again we move quick

Comes v. Microsoft (2007)|Email
Steve Jobs emails a favorite quote to Apple employees

We are what we repeatedly do. Excellence, then, is not an act, but a habit. – Aristotle

January 20, 2002AppleSteve Jobs
The Steve Jobs Archive|Email
Microsoft Mac Business Unit exec: “my recent discussions with Steve [Jobs]”

I am forcing Apple to do a lot of stuff they’d rather not do (using Office as leverage).

U.S. v. Microsoft (2000)|Email
Steve Jobs emails Bill Gates about Apple’s relationship with Microsoft

The Microsoft / Apple relationship seems to be progressing well.

February 3, 1998AppleMicrosoftSteve Jobs
U.S. v. Microsoft (2000)|Email
Steve Jobs negotiates Apple’s deal with Microsoft

Our Board and CFO feel strongly that any visible Microsoft hedging in the short run is unacceptable to Apple.

U.S. v. Microsoft (2000)|Email
Bill Gates emails execs about discussions with Apple

Apple has taken each of these elements and made them totally beyond unreasonable.

U.S. v. Microsoft (2000)|Email